Content · Product · Brand

Avraham
Ben-Tov

I build the content people watch
and the systems that deliver it.

Tell me what you’re building. I’ll take it from here.

Selected Work

Knowledge Management
at Massive Scale.

Built the platform 6,600 American Express engineers depend on every day — while leading GenAI adoption at one of the world's most regulated financial institutions.

01 — Role

Right Hand to the Director

Senior PM and operational lead for the Director of Digital Product Management — 25-year Amex veteran. Owned scheduling, backlog, cross-team delivery across multiple engineering groups.

02 — GenAI

Enterprise AI at Scale

Led GenAI integration into knowledge management — navigating security, governance, and UX at a regulated financial institution. Created product requirements for internal AI chatbots.

03 — Delivery

Product Discipline

Roadmap planning, prioritized backlog, iterative delivery. Translated complex engineering needs into user-centered knowledge strategies at enterprise scale.

02 Brand Growth

Villa & House

Ran Marketing and Built eCommerce

The Challenge

Beautiful product, zero audience. 45,000 Instagram followers and no eCommerce infrastructure — invisible online despite showrooms in NYC and Dallas.

What I Did

Built the entire digital marketing function from scratch — Instagram strategy, editorial calendar, PR, designer management, and a full eCommerce team simultaneously.

📈 Grew Instagram 45K → 75K. Brand now at 107K and still climbing.

03 Content Platform

MoneyLion

Senior Product Manager

The Challenge

Make personal finance genuinely compelling. Build a content experience that keeps users coming back daily — not just transacting — in a category built on anxiety.

What I Did

Built a TikTok-style content platform with an ML recommendation engine. Led Design, Engineering, Data Science across three continents. Brought in top financial creators from TikTok and Instagram.

🎬 0→1 creator platform. Personalized feeds, ML discovery. Company exited at $1B.

04 Consumer Product

TuneIn

Product Manager

The Stakes

A platform with 70 million active listeners across sports, news, podcasts, and audiobooks — operating on mobile, web, Apple CarPlay, Tesla, and voice devices simultaneously.

My Contribution

Contributed to personalization initiatives and product proposals in a high-stakes, multi-surface consumer product environment where every decision touched tens of millions of users.

📻 70M active listeners. Every surface. Every platform.

Also notable

See Saw

Brand Visualizer

Brand identity and campaign assets for Captain Morgan's Rum and Majesco Games. Visual storytelling that translated strategy into consumer-facing campaigns.

Gorilla Commerce

Director of Product

Director of Product at a top-ten Amazon seller. Product vision, team structure, and eCommerce growth strategy at high volume and velocity.

End-to-End Creative & Product.

From CapCut to roadmaps. From creator strategy to enterprise AI.

Content & Video

CapCut
Final Cut Pro
Canva
Reels & Shorts
B-roll Editing
YouTube
Instagram
Writing & Publishing

Coordination & Ops

Content Scheduling
Content Planning
Content Coordination
Cross-functional PM
Roadmapping
Backlog Management
Agile Delivery

Brand & Strategy

Branding & Identity
Social Growth
Email Marketing
PR
Advocacy Content
Pro-Israel & Geopolitics
Creator Strategy

Letter of Recommendation

“Abraham consistently demonstrated impressive technical acumen, quickly grasping complex systems and translating that knowledge into user-centered strategies. His ability to prioritize work, align cross-functional teams, and deliver results made him a great asset. I am confident he will bring value, commitment, and innovation to any team fortunate enough to work with him.”

Julie Rae Miller

Director, Digital Product Management · American Express · 25 years